The AI in Business Masterclass: Harnessing AI for Competitive Advantage

Today's businesses face challenges from all angles. The habits and expectations of customers have shifted with digital. Economic struggles from ongoing disruption have created pressure to deliver business impact while maximising resources. It's a fierce competitive landscape, and many organisations now face a choice: sink or swim, adapt or risk getting left behind?

Our signature Masterclass provides insight into what AI is and is not in business today, and what impacts it can bring in the future. Spanning a wide range of topics, this all-in-one course provides an overview of the key benefits AI can bring to various business functions such as marketing, sales, CX, and HR and how it is being practically applied by businesses across industries.

This course is ideal for those looking for an overview of AI in business, or who want to learn as much as possible in a short amount of time. Participants looking to get into more detail on specific job functions or industries would enjoy our tailored individual courses in Marketing, HR, Sales, CX, and PR or our Industry Insights series.

The topics of this Masterclass include:

• Why AI?
• AI Mythbusting
• AI's Use Cases Across Sales, Marketing, CX, HR, and Operations
• Real World Case Studies Across Industries
• Key Vendors
• Job Outlooks
• The Human/Technology Partnership