Using Artificial Intelligence in Marketing
With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.
AI Strategy for
Sales and Marketing
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
AI Strategy for
Sales and Marketing (2nd Edition)
Grounded in the latest research and industry insights, this second edition of AI Strategy for Sales and Marketing offers actionable strategies to create immediate value while building a foundation for future success. Key topics include agentic AI, advanced personalization techniques, AI-driven upskilling for marketing and sales teams, seamless omnichannel customer experiences and ethical AI implementation to foster consumer trust.
