Marketing and sales prioritize AI and machine learning more than any other business department, yet they often struggle with how to scale and strategize the opportunities presented.


AI Strategy for Sales and Marketing, published in 2022 by Kogan Page, presents a framework for understanding how AI can boost customer centricity and sales by creating a connected strategy that delivers value both today and into the future. Supported by practical tips and advice throughout, it covers topics including personalisation, upskilling, customer experience for both on- and offline shopping channels and the importance of using AI responsibly to create consumer trust.


Original research and interviews with leading practitioners are featured alongside global case studies providing detailed insight into the various stages of the adoption journeys of organizations in a range of sectors, including Samsung, PwC, Rolls-Royce, Deloitte and Hilton. Written by a recognized industry expert, this book is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX. 


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Praise for

AI Strategy for Sale and Marketing

The AI Strategy for Sales and Marketing

Book Launch Event

On 10 March, 2022, we celebrated the release of AI Strategy for Sales and Marketing with a launch event in central London at the new R² Factory, sponsored by Phrasee.


The focal point of the night was a series of fireside chats featuring the book's author Katie King and some of the book’s contributors, as well as some of the leading protagonists in AI and tech today. Thank you to Chris Cudmore (Kogan Page), Caroline Gorski (Group Director of R² Data Labs and CEO of R² Factory), Lord Clement-Jones CBE (former Chair of the House of Lords Select Committee on Artificial Intelligence and current Co-Chair of the All-Party Parliamentary Group on Artificial Intelligence), Anna Brailsford (CEO of Code First Girls), and Isabel Scavetta (alumna of Code First Girls) for sharing their insights!

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