Available 3 November 2025

AI Strategy for Sales and Marketing provides senior marketing professionals and business leaders with a cutting-edge framework for leveraging AI to enhance customer-centricity and drive sales growth. Grounded in the latest research and industry insights, this second edition offers actionable strategies to create immediate value while building a foundation for future success. Key topics include agentic AI, advanced personalization techniques, AI-driven upskilling for marketing and sales teams, seamless omnichannel customer experiences and ethical AI implementation to foster consumer trust.

This new edition illustrates the impact of AI in CX, includes actionable strategies to improve team productivity and introduces the AI Playbook framework. Featuring exclusive interviews with industry leaders and in-depth real-world examples from global powerhouses including Unilever, LinkedIn and Salesforce, as well as global entities such as Singapore Bank UOB, this book provides a roadmap for AI adoption across various sectors and roles.

Whether you're looking to optimize your current AI capabilities or embark on a transformative AI journey, AI Strategy for Sales and Marketing is your essential guide to harnessing the full potential of artificial intelligence in today's competitive business environment.

Preorder it Now from Your Favourite Bookseller

Praise for

AI Strategy for Sales and Marketing (2nd Edition)

“A must-read for anyone intent on thriving in the age of intelligent marketing, this book offers nothing less than a masterclass in harnessing AI responsibly and profitably. Bravo!”

Javier Meza, President Marketing & Europe CMO, The Coca-Cola Company
“Katie King continues to lead the conversation on AI in marketing. Her book is a must-read for marketers navigating the AI revolution, offering clarity, credibility and practical insight into one of the most transformative forces in our industry. It expertly connects the strategic dots between marketing, sales and customer experience – making it an essential read for those looking to lead with confidence in an AI-driven world.”

Chris Daly, FCIM, Chief Executive, Chartered Institute of Marketing
“AI is redefining sales and marketing, going beyond efficiency to elevate customer engagement. Katie King charts a path to deeper connection and trust, upheld by strong ethics.”

Mika Yamamoto, Chief Customer and Marketing Officer, Freshworks

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“Katie King has successfully written another must-read with this highly engaging, positive, practical guide. Clear and coherent, it will prove not only an excellent companion for those in the business of marketing but for anyone interested in how to ‘do’ AI. People relating; product and profit creating. Trust and ethics flow throughout. Katie King, rightly, puts the human and our relationships at the heart of it all. Values in and value from AI – that’s what this book is all about.”

Lord Chris Holmes, UK Parliament

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Available 3 November 2025

Preorder it Now from Your Favourite Bookseller

Praise for

AI Strategy for Sales and Marketing (2nd Edition)

“A must-read for anyone intent on thriving in the age of intelligent marketing, this book offers nothing less than a masterclass in harnessing AI responsibly and profitably. Bravo!”

“AI is redefining sales and marketing, going beyond efficiency to elevate customer engagement. Katie King charts a path to deeper connection and trust, upheld by strong ethics.”

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