Lead Time: AI and the Future of PR & Communications

When it comes to the profile of your business, PR and comms are important tools for increasing your credibility in the marketplace and engaging your audiences. In the digital age, bad news spreads like wildfire and opinions change like weather. It can be challenging for PR and comms pros to not only keep up, but stay ahead.

AI makes it possible to keep your finger on the pulse of the trends, gain deeper insight into your audiences than ever before, construct stronger pitches, avoid crises before they happen, and so much more. This course will outline how AI is reshaping PR and comms, and impacting their practitioners.

Some of the topics covered include:

• Why AI?
• AI Mythbusting
• AI's Top Public Relations Use Cases
• Real World Case Studies
• Key Vendors
• Job Outlooks
• The Human/Technology Partnership