The New Competitive Edge: Harnessing AI in Marketing

AI is a powerful tool for marketers. But with AI's ability to automate traditional marketing tasks, where does that leave the human workforce? The new marketing paradigm is all about experience, and it can be confusing to navigate at first. 

Using insights from her long and successful career as a marketer as well as research from her two published books on AI in marketing, Katie King will outline what the marketers of the future can expect their roles to look like in the wake of AI.

Some of the topics covered include:

• Why AI?
• AI Mythbusting
• AI's Top Marketing Use Cases
• Real World Case Studies
• Key Vendors
• Job Outlooks
• The Human/Technology Partnership